Tier II and III cities power India’s D2C, driving 66% of new orders in FY26
"The report found that 66% of new D2C orders in FY2026 originated from Tier II and Tier III cities, underscoring a significant shift away from metro-dominated ecommerce demand."
Markets traded with mixed cues as investors balanced global signals and domestic data. Early gains in select sectors were offset by cautious positioning ahead of upcoming macro releases.
Key Highlights
- Benchmark indices ended mixed with sector rotation visible across defensives and cyclicals.
- Market breadth remained steady, with mid- and small-cap activity tracking the broader index trend.
- Institutional flows were closely watched as a signal for short-term positioning.
Analysts noted that near-term direction may remain data-dependent, with volatility shaped by earnings updates and global risk sentiment.
Sectoral Performance
Financials and select defensives showed relative strength, while pockets of profit booking emerged in momentum-heavy names.
Comments
Top Momentum Picks
RELIANCE
BULLISH CHECKStrong volume breakout above 200 DMA indicates sustained buying interest.
TATASTEEL
VALUE BUYSector rotation favoring metals; risk-reward favorable at current levels.
Disclaimer: For educational purposes only. No buy/sell recommendations.
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